More than once I have been advised that the way to have a popular blog is to narrow the focus, and craft your writing for a more immediate takeaway.
This is true. Mostly.
People are drawn to read something by the promise of what’s in it for them. People share with their friends because they believe it will be of benefit to them.
That might be to make them laugh. Sometimes it’s to make them think but usually? It’s to inform them.
What’s so wrong with that? Informative is but one style of writing. While I can accept that blogging is a different practice than writing, I cannot so easily toss out so many other great styles and approaches.
Many people who are serious about their writing start a blog as a way to build their platform and reach a wider audience. However, after putting in the time and content many writers become discouraged and hasten to find solutions.