Build an Authority Site – Increase your Traffic, Grow your Business

Growth is KEY – Bigger is ALWAYS Better

In today’s online, search engine driven marketplace, building authority sites is one of the best steps that you can take to increase your chances of getting high ranking search engine results and lots of free traffic over time.

Many site owners have lost a significant amount of traffic or fail to get any traffic at all, simply because the search engines have changed their rules regarding what types of sites that they want to present to their searchers.

However, by being aware of this change and making improvements or changes in your site building strategy, you can realistically set your sites up for top search engine rankings, more traffic, and more sales.

What Is “Building Authority Sites” all about?
First, let’s start by explaining what an authority site is. Basically, it is what would be considered a well-built site that is a rich resource of valuable information for others.

They tend to have lots of high-quality content, have been around for a number of years, have high page rank for most of their content and are linked too by other well-established sites. and are two good examples. Marketing only is not enough. There’s more, lots more.

Previously, if you had a small site with maybe 3-5 pages of content that provided user/searcher with the information that they were looking for then you could do some backlinking and quickly get your content ranked highly in the search engines. This would result in you getting a lot of free traffic and possibly a lot of sales. You need traffic or you have NOTHING!


However, search engines like Google, have realized that users online interests have evolved and they are more interested in sites that provide them with a more in-depth experience. This is possibly one of the biggest factors behind the dramatic shift in search engines to give much greater ranking preference to authority sites vs smaller content sites.

Benefits Of Building Authority Sites
There are a lot of different benefits that you can receive as a result of focusing your time, efforts and resources on building authority sites, here are 3 of the top benefits for you.

• Unlimited growth potential – Because of the broad nature of an authority site, it is easier for this type of site to cover many different topics. This allows you to continually expand into offering more and more products or services on your sites.
• Aging increases credibility and ranking – As you continue working on your sites by increasing your content and other things like backlinks and social signals, it will gain more trust with the search engines. This will help your new content get ranked faster and will likely help your older content increase in page rank as well.
• Unlimited income potential – As a result of providing more information on different topics using many different buyer keywords, you are able to expand your income potential almost infinitely.
These are just a few of the many different benefits that you can hope to enjoy as a result of focusing your efforts on building authority sites. Are you ready to have friends with benefits? But there are (as always) serious loopholes. See also this post on Internet Marketing Myths.

How To Start Building Authority Sites
If you already have a site with a generic enough domain name you may be able to easily convert it into an authority site by simply adding more categories and more high-quality content to the site. By doing this, over time it will grow in both ranking and authority.

If however, you would like to start from scratch, it’s quite easy to do as well.
The exact steps that you can take will vary from person to person depending on your particular goals, resources and starting point, however, for most people, these five steps will work best :

1.) Topic/Market Selection – You will want to select a market that is “Evergreen” which means that there are always buyers for this market. Some examples include Health, Wealth and Relationships, just to name a few. It is usually best to select a market that you have some knowledge and or experience in. This can help you to become an expert in your market much faster.

2.) Market Research – This is where you want to really start learning more about the specific characteristics of your market. You will need to get a good look at things like the search volume, level of competition, number of buyer keywords, quantity and quality of related products available to sell. Most of this can be done using free tools like the Google Keyword Tool and you can also learn a lot from Microsoft Research. 

You basically want to get a big picture view of this market so that you can make a well-informed decision as you move forward. And because you will want to make it as easy as possible for your site to get free traffic naturally from the search engines, you will want to be aware of and use search engine optimization (SEO) best practices as well.

3.) Planning – Think long-term three, five and even ten year time frames, this is the basic time frame for this type of project. It will need to be an ongoing effort that you plan to be working on over the course of time. Here are a few things that you should think about and take the time to plan out in advance.

Using a generic domain name – This will allow you to expand and still have all of your content related to the domain name.

Set up a content publishing schedule that you will be able to fatefully stick to so that your site will be consistently getting fresh, new, high-quality content added on a regular basis.
Plan and schedule your link building strategy and activities as well. This could be as basic as doing regular article marketing, press releases and social Media updates using Facebook, Twitter, etc…

Step 4.) Work Your Plan – Now its time to start putting things into action. You will need to have your content ready, you should aim for having at least 5 – 10 pages of content to start with. Once you start publishing you will then need to begin marketing and promoting your content so that you are getting the word out about each new piece of content that you create.

Step 5.) Keep listening to and learning from what’s going on in your market, learning and improving. This will be an ongoing process that you will need to stay actively involved in. However, the good news is that once your site starts to grow in traffic and then in sales, you will be able to pay for outsourcing so that you are not doing all the daily tasks yourself.

By following these basic steps for building authority sites you can (over time) create a solid online business asset that can eventually provide you with ongoing passive income and the time freedom that you want from life.